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Lead the Current
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United in comfort and born of family, The Good Shark swims for all. Grounded in hard work, we do our best for our community. Together, we learn, grow, and, like the shark, never stop moving toward a better tomorrow.
Inspired by his fascination with great white sharks and his love for his family, Chris Charlton founded our brand to ignite the bond between himself and his boys.
A strong family ecosystem is built on the foundation of responsibility and stability. Likewise, sharks play a massive role in maintaining balance in our ocean's ecosystems. Chris' desire to cultivate and nurture a deeper bond within his own "ecosystem" now provides a way for parents to nourish their connections with their children - encouraging kids to emulate their most influential role models. Worn on weekend trips to the hardware store or at weeknight baseball practice, our garments represent the connection between family and friends, and fosters a sense of pride and belonging.
Built by the every-man, our clothing is classic and versatile; purposeful and comfortable. Encouraging experiences with those who matter the most. Our movement lends itself to a strong family ecosystem today, while leading the current for a thriving tomorrow.
Our Story
Inspired by his fascination with Great White Sharks and his love for his family, Chris Charlton founded our brand to ignite the bond with those he holds dearest.
A strong family ecosystem is built on the foundation of responsibility and stability. Likewise, sharks play a massive role in maintaining balance in our ocean's ecosystems. Chris' desire to cultivate and nurture a deeper bond within his own "ecosystem" now allows parents to nourish their connections with their children - encouraging kids to emulate their most influential role models. Worn on weekend trips to the hardware store or at a weeknight baseball practice, our garments represent the connection between family and friends and fosters a sense of pride and belonging.
Built by the everyman, our clothing is classic, versatile, purposeful, and comfortable. It encourages experiences with those who matter the most. Our movement lends itself to a strong family ecosystem today, while leading the current for a thriving tomorrow.
Our Partners
We put our best fin forward as we swim for a thriving tomorrow. Our partnership with the Atlantic White Shark Conservancy helps fund research committed to understanding our effects on marine life and how we can preserve White Shark populations. The Good Shark also believes our work with the Atlantic White Shark Conservancy is vital to education about these magnificent creatures. White Sharks are misunderstood. Their relationship with humans is often overdramatized. Our Mission is to learn, grow, and never stop moving forward. Moving forward, in this case, means taking active steps to protect sharks while learning about how to live together as members of a unified ecosystem.
Transparency is also important to us - 100% of all donations made through the Good Shark Website go directly to the Atlantic White Shark Conservancy.
To learn more about the work the Atlantic White Shark Conservancy is doing, visit their website.
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